Advantages

• The internet is relatively cost effective
• The internet provides good targeting of specific publics
• It allows for immediacy of messages
• It can be interactive
• The internet makes it easy to track responses for surveys, reader/viewer involvement, and the like
• It can reach global audiences

 

Disadvantages

• Set-up time can be extensive
• Production and maintenance of web sites can be costly and time consuming
• The internet is crowded, and searh engines not always reliable

(Thomas H. Bivins, 2008:57)